Friends of the Hennepin County Library
I worked with the Friends to simplify and strengthen their brand messaging.
Type of work: Branding
Industry: Non-Profit
University of Minnesota Cardiovascular Division
The University of Minnesota's Division of Cardiology has many great stories to tell — groundbreaking research, grateful patients, impressive statistics. For this 60-page annual report, I met with brilliant scientists and physicians to capture their story, and worked with a team to make it graphically appealing and easy to understand.
Type of work: Annual reports
Industry: Healthcare & Medical
St. Paul Academy
St. Paul Academy (SPA), a private school, had great success with their annual fund materials. But after 2 years of the same thing, the messages needed simplifying and freshening. I teamed with a designer to develop a creative strategy and write the copy, with targeted letters to each group.
Type of work: Annual fund appeals
Industry: Education
Wolfgram-Knutson Architects branding
This small architectural firm hadn't updated their marketing materials since the late 1980s, and they looked it. The designer and I performed a marketing analysis, developed a creative strategy, and provided updated materials that gave them flexibility to add or subtract project inserts, depending upon the occasion or client.
Type of work: Branding
Industry: Consumer
Schwan's
This simple but effective direct mail piece for food delivery harkens back to the time when meal time meant family time.
Type of work: Direct marketing
Industry: Consumer
Pearson Education
Pearson markets to busy teachers who are considering an advanced degree. I worked with an art director to develop the creative strategy, along with several concepts for direct mail and email.
Type of work: Email marketing
Industry: Education
Associated Bank
Banks can be boring. But Associated Bank was willing to focus on all that money can buy with their line of credit promotion.
Type of work: Direct marketing
Industry: Financial
Minnesota Medical Foundation fundraising
MMF needed 17 different fundraising pieces to help prospective donors understand the latest work in cardiovascular research — and more important, why they should care. I interviewed the scientists and researchers and "translated" this information into content that connects and compels donors to give.
Type of work: Case studies
Industry: Healthcare & Medical
Montessori Center of Minnesota
I teamed with an art director to develop the creative strategy, manage the project, and write the copy for this incredible organization.
Type of work: Annual reports
Industry: Education
Holland America
While at DDB Seattle, I worked with the designers to establish more branding for each destination, and "play" more with different formats in our print materials. By radically upgrading these materials, we saw Holland America's response rates climb.
Type of work: Direct marketing
Industry: Consumer
Lawson Film Festival
Another webinar series. (Yawn.) We packaged it as a film festival a la Sundance, with direct mail (film canister, sunglasses, Junior Mints), plus movie posters and fun, fake online previews. Attendance broke all records.
Type of work: Direct marketing
Industry: Science & Technology
Como Park Lutheran Website
Como Park Lutheran's web site was crowded, complicated, and frankly, ugly. Their pastor knew they needed a stronger brand identity, and that his church's success was tied to entering the 21st century for web presence. I worked with a design firm on content strategy, building the web site using WordPress, and copy writing.
Type of work: Web sites
Industry: Non-Profit
Ecolab Website
Ecolab's web site was so dated, hardly anyone used it. They were acquiring another company in a few months, so all eyes would soon be on them. I joined a team to create the content strategy and build a whole new site using Sitecore CMS.
Type of work: Web sites
Industry: Science & Technology
Rural FoodShare
A simple brochure, a compelling story. For employees of Syngenta.
Type of work: Case studies
Industry: Non-Profit
G10 Associates
"College is over. This is where it all begins..." Genesis10, a tech recruiting firm, needed to recruit more college grads. I worked with a designer to develop a look and brand voice that spoke to their mindset, and helped them quickly see what G10 Associates had over the competition.
Type of work: Web sites
Industry: Science & Technology
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